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Sustainability is ultimately about choosing to be responsible... in a way that can ignite people's passion.
Can we find passion and meaning in responsibility?
People value growth. But sometimes we focus on growth too narrowly. Ironically, more often than not, the success of what we do is also what gets humanity into trouble.
Just picture being a beverage company, a cement company, or a chemical company 70 years ago. We were providing people with a sweet drinkable treat. We were supplying building materials essential for post-war reconstruction. We were making powerful agents available for applications across a wide spectrum of industries.
But since, the world has changed. Our products are now relied upon so extensively they have practically become an institution. And with the consequences of growth - the overconsumption of sugar, the overreliance on agrochemicals - comes great human challenges, such as diabetes, or soil depletion/desertification to name a few.
Growth is only truly rewarding, when it occurs constructively. But unintended consequences, sometimes called 'industry externalities', tend to reveal themselves only with time. In today's world, there are many sustainability voices that seek to mobilize change through alarmist speech or even casting blame. At AGCTI, we believe that necessity is more compelling than urgency. People who find their reason to care are naturally driven to take responsibility beyond a narrow scope of performance or growth. Embracing a sense of responsibility is different from compliance, because we pursue sustainability by choice. And that choice is the key to unlocking passion and meaning.
The AGC framework
All the AGC programs are based on a comprehensive framework for working with sustainability in a way that helps people find passion and meaning in responsibility. These learning modules help participants develop the ability to guide and facilitate collective sensemaking, build strong teams around purpose, and root new mindsets and practices into the culture by growing trust.
Purpose
Opening the door to authentic commitment
Weaving
Ripening issues throughout the stakeholder web
Crafting
Shaping the work by connecting mandate to purpose
Building
Developing programs that generate durable impact
Perspective
Envisioning the adaptive journey
Unlearning
Sifting out the real insights
Rooting
Cultivating the values that sustain deeper engagement
Sensemaking
Sensemaking
Partnering with purpose
Navigating
Navigating contexts strategically and with compassion
Activating the culture infusion
The eight AGC core learning modules draw inspiration from the journeys individuals have taken while treading the paths of purpose-led transformation. Each module offers customized tools for elevating initiatives and driving deeper engagement with sustainability, particularly in the Asian context. This unique blend between theory and insights from real practice ensures content that can greatly complement more technically-oriented sustainability training.
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